new sort of sense. 

Let me go back to the generational part, because I 
think that this is very, very, very important in 
understanding why there is a revival of McLuhan. 
The revival I think has to do with, on the one hand, 
many of those television generation babies, finding 
places within the academy where to study media, 
to study communications, to study popular culture 
for that matter is no longer a trivialized subject. 
Maybe by some of course, there always will be 
that, but things with McLuhan were so new and 
revolutionary, but later it wasn’t revolutionary 
anymore. And, in fact, many of McLuhan’s early